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Analysis and Technology

Hollywood strike ends – but actors’ battle against AI may not be over

The longest actors’ strike in Hollywood history ended with an agreement that requires studios to get consent and pay performers for using AI-created digital replicas – but AI could still drastically change the industry

By Jeremy Hsu

10 November 2023

After months of actors striking and picketing, they have come to an agreement with Hollywood studios

Shutterstock / lev radin

Artificial intelligence has made its way into Hollywood and it may be here to stay. The use of AI to create digital likenesses was a major sticking point in the longest ever actors’ strike in history, which has ended with a tentative agreement that provides protections regarding how studios and streaming companies use performers’ digital twins. This means Hollywood can get back to work, but it may have also opened a new can of worms.…

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