Basic SEO Facts – A Small Leap but Giant Steps to Your Internet Marketing Success.
Sorry it’s been nearly a week since iv’e posted, but ive been producing more products, it’s a great time at the minute, so watch this space.
This post is all about Search Engine Optimisation, hope you enjoy and learn from it.
Hearing the acronym SEO is not new for most Internet marketers. In fact, it is one of the unwritten protocols that must be learned and kept in mind by every aspiring Internet marketer. Therefore, if you are unfamiliar with SEO, you will experience difficulty in terms of achieving your Internet marketing business objectives.
Before discussing SEO to Internet marketing beginners, I would first like to discuss search engines. If you are familiar with Yahoo, Google, or MSN, these are some of the widely used search engines on the Internet. If you are looking for any information on the Internet, search engines will always be your first and probably your sole option. You will just type several words that are related to the information, called the ‘keyword’, you are looking for in the search box, and when you click the “search button”, you will be redirected to a page that contains listings of websites containing the words that you typed in the search box.
Because of the popularity of search engines to Internet users, Internet marketers consider it as one of the main tools in getting online buyers. So, it has paved the way to the birth of SEO as an essential attribute on Internet marketing. The acronym stands for Search Engine Optimisation, which in layman’s terms, is the art of producing web pages that will have high rankings on related search engine results. It is accomplished through optimisation of several sections or elements in the HTML coding of every web page. Search engines specifically interpret such sections, and the latter will rank the former according to its level of optimisation.
There are various methods and opinions on how a certain webpage should be optimised. Such methods and opinions will be heavily dependent on the type of website you have, its contents, the purpose of its existence, and the existing competition. However, when speaking about general SEO, it heavily depends on the proper use of certain keywords and/or key phrases that are used to describe your website’s content.
You are probably wondering how these keywords affect the SEO performance of your Internet marketing website. Well, here goes!
When you search for needed information using several words, you will notice that such words are “highlighted” when search results are displayed. The words that you type in the search box serves as the “keywords” that is utilised by webmasters in optimising their websites. Although it may not be of importance to an Internet user, it’s as good as “gold” for Internet marketers who want their site to be shown on the top pages of every related search engine result.
Keywords that are used in SEO have standard placements on a website. For instance, such keywords must appear on the title section of your webpage’s source code. Also, it must appear on the META description section wherein the page is described in an accurate manner by repeating the selected keywords. The META section often contains the keywords that are used to describe your site’s content and its product or service.
You need your ‘keyword’ in the header, sub-header if you have one, the title and finally the content of your page.
If you will carefully analyse the previous discussion, you will notice that the performance of the site’s SEO heavily depends on the keywords that you are using. In other words, the main keywords or key phrases must appear on the first 2 paragraphs of the content of every page, and then scatter it throughout the rest of the page. In scattering your main keywords, make sure that it will be an integral part of the content itself. It must appear as if it is among the original content of the page. Otherwise the content will look ‘spammy’, and search engine spiders do not like this.
In addition, the last paragraph of each page must be keyword-rich. One of the unwritten rules involving keyword placement is that the keywords density of your page must be between 5 to 15 per cent. Although it is advised that you maximize the use of your keywords, avoid using it excessively. Content with keyword density above the standard will not help on the optimization of your website.
Another consideration in SEO performance of your site is the placement of relative back links, or hyperlinks directing to external sites. It is relatively important since search engine spiders navigate through links. In addition, the text of your page relating to external links may also contain keywords.
If you are one of the aspiring Internet marketers who want to take the challenge of earning on the Internet, do not ever forget the acronym that will lead you to the success of your Internet marketing career-SEO.
As usual keep your comments coming, i will do my best to respond quickly.
Until next time.
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