Hi All

Just a quick post today, iv’e had a few emails asking me whether or not it is worth trying to build a list using articles, I have done this in the past and still get traffic from it today, I really should do this more….

You can build your list simply by writing articles, whether you have thought of it or not.

Quite simply, you write and submit your articles on your topic of expertise or business nature to popular article directories, where eZine publishers and readers are looking for the information that  you provide.

Leveraging your viral marketing efforts on article writing can be very rewarding, if done right. In the real sense, you are actually proving your worth and demonstrating your expertise about your business through the articles you write.

So, how can this method in effect build your mailing list? The answer: the resource box you attach to your articles. In your resource box (also known as bio box), you include a brief detail about yourself and your business site together with its URL, this is the key to get free traffic to your site.

I would strongly suggested that your resource box URL links to your mailing list’s landing/blog page where you can get your visitor’s name and email address, which will in turn help you build your mailing list at no cost, the best way to get their name is to offer them a free report, eBook or something of value, don’t give them some old piece of junk that is out of date and doesn’t work.

If your articles are good enough, eZine publishers will republish your articles together with your resource box for their readers and subscribers. The wonderful result: viral marketing without effort on your part!

You can start by writing and submitting your articles to trusted article submitter sites such as http://ezinearticles.com and begin your article marketing journey today, just sign up, it’s free, and get writting.

As usual keep your questions coming.

Until next time

Kevin

Hi all

Welcome back to my blog, I trust you are still enjoying and learning from the posts that I write.

This post is regarding the importance of keywords in articles that you write for money.

Keyword density and placement are important parts of optimising your articles for search engines. Search engine spiders scan a page in a way that makes it important to place your keywords where they will be detected and recognised as a keyword, so that your article will come up on the front pages of the search engines when someone searches for that keyword.

What is a Keyword?

A keyword is a word that is going to be placed in your article several times, not just once, as that would make every word a keyword. When a spider sees that you have a word placed several times in an article, it will determine that your page may be useful to users that search for such a keyword.

Over Optimising Your Articles

It is very important to note that there is also such a thing as over optimising your articles for particular words, this is known as “keyword stuffing”. When you stuff keywords in an article a spider will detect that you are trying to trick it into placing your article high in the search engine results for that word, and will instead penalise your site and your page for doing so. This may even affect the rankings of your other pages or get your site blacklisted from a particular search engine if you are found keyword stuffing too many times. You should always make sure that your article flows naturally when being read.

What is Keyword Density?

Keyword density is how many times your keyword is placed in your article. Most use a percentage to determine how many times they will put a keyword in an article. For instance, if you have a 500 word article and want to achieve a keyword density of 5%, then you will need to have the keyword in your article exactly 25 times. You can find hundreds of resources and guides recommending one keyword density over another and the reasons behind the logic, however, in the end you will have to determine which density is more profitable for your articles. Each webmaster as their own density that they like to achieve based on past results. As long as you don’t over optimise and you are making sufficient profit from your rankings, then you can choose whatever keyword density you like.

The Right Density

No matter what exact density you choose, it is important to place keywords so that there are more at the beginning and end to produce an hour glass effect. Having the right keyword density in your article makes it more likely that you will make money off of that article because it will rise in the search engine results and be seen by more people.

The above, are the main points that I believe are the most important ways to correctly use keywords, and make money with articles.

Keep your questions coming as usual, and I will answer them for you, and even make them into a post if I get repeated questions.

Have a fantastic week

Until next time

Kevin